<aside> 💡 GGG tip: Positioning is one of those modules that is never really “done”. It’s okay to spend more time on this or to keep coming back to your positioning every once in a while. In fact I recommend it!
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https://vimeo.com/1015510313/64683c2e65
Here we emphasize the importance of expert positioning over simply showcasing what you do. The key idea is that to be taken seriously; you need to establish yourself as a thought leader and expert in your field. If your branding, website, or packages could easily be replicated by someone else, then your positioning isn't deep enough. The goal is to position yourself based on your unique knowledge and insights, ensuring your brand is unmistakably yours and sets you apart as an authority.
https://vimeo.com/1015510313/64683c2e65
The next lesson discusses the "positioning ladder," which is the first step in effective positioning. It emphasizes that positioning is not a one-time decision but a living aspect of your brand. The positioning ladder helps you figure out your initial steps, recognizing that this is just the beginning of a continuous process. It involves understanding market patterns, taking creative risks, and evolving your positioning over time as your brand grows and changes.
https://vimeo.com/1015510313/64683c2e65
In this lesson, the focus is on the first step of the positioning ladder: personality branding. Instead of starting with niching by industry or aesthetic, the idea is to niche based on who you are and the personality traits of the clients you want to attract. This approach lays a solid foundation by aligning your brand with your unique personality and the type of clients you resonate with, allowing you to make more strategic decisions about industry focus later on.
https://vimeo.com/1015510313/64683c2e65
In this lesson, the focus is on collecting and understanding patterns in your work and client relationships. This is a reflective period where you consider who you've worked with and assess your client base. The goal is to develop clear, decisive opinions about your business. The key takeaway is to give yourself enough time and space to think deeply about your beliefs, your stance in the industry, and where you want to go next. This reflection is essential for making informed decisions about your future positioning.